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LLOYDS BANKING GROUP have revealed their new logo.

A spokesperson said: “The black horse doesn’t really convey Antonio Horty Nosorio’s banking ethos and customer culture so as

we’re taking such a battering from the media, politicians, lawyers, customers and our own staff we felt we needed a more

representative logo”.



The new logo was designed by Tracey Emin and personally commissioned by Lloyds CEO Antonio Horty

Nosorio-the City’s “special one”.

               Tracey says, “It combines the L of Lloyds with the time honoured expression

            of deference to aggrieved customers- they paid me a f*****g fortune to knock it up”.


                                                                    THE NEW LLOYDS LOGO