Adam Henson’s refusal to apologise to Britain’s farmers for his ill judged decision to promote Lloyds bank through his personal appearances and his association with the BBC’s premier rural affairs programme Countryfile has  caused great anger amongst farming communities.

ADAM smiles out from the promotional material, speaks enthusiastically about the wonderful LLOYDS BANK and on COUNTRYFILE portrays an image of a caring positive individual.

Farming victims of LLOYDS’ are not impressed and certainly not fooled by the actions of this man.

They regard him as a traitor and backstabber who has put personal gain ahead of the interests of Britain’s farmers.

The longer HENSON remains silent the greater the farmers’ disgust at his betrayal.